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A list of great resources that can help you and your
organization think differently to achieve better results.
Marketing
Marketing Sherpa
www.marketingsherpa.com
Institute for Public Relations
The Institute for Public Relations is focused on the science
beneath the art of public relations, and makea this knowledge
available and useful to all practitioners, educators,
researchers and the corporate/institutional clients they
serve.
www.instituteforpr.com
Melcrum
Melcrum is a research and information company with offices
in London, Chicago, and Sydney. They gather best practices
from businesses around the world to help practitioners
make better business decisions.
www.melcrum.com
Business
Faith and Fortune : The Quiet Revolution to
Reform American Business
by Marc Gunther
In the wake of corporate scandals, this book provides
inspiring examples of big, successful companies who
believe that doing good is good business.
Enlightened Power: How Women are Transforming
the Practice of Leadership
by Lin Coughlin
Through a collection of stories from 40 influential
men and women, this book shows how women are transforming
the practice of leadership. The book provides both inspiration
and practical wisdom for women leaders who want or need
to bring their own enlightened power forward.
Joy and Wonder
Mastering the Art of Possibilities by Rosamund Stone
Zander and Benjamin Zander
An inspiring collection of illustrations and advice
that suggests a way to change your entire outlook on
life and, in the process, open up a new realm of possibility.
Creativity in Business by Michael Ray and Rochelle
Myers
This book explores innovative thinking in companies
of all kinds, and shows us how creativity in business
can enrich us - and those who work with us.
Harold and the Purple Crayon by Crockett Johnson
On a walk in the moonlight, Harold provides us with
valuable lessons on finding creative solutions to the
challenges that cross our path.
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