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Situation
A financial service company seeks to increase the number
of clients it serves by generating more referrals from
existing customers. All of the customers of this firm
are at or near retirement.
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Situation
A company has a history of providing innovative and
creatively designed fonts to graphic designers. But
in recent years, the company has experienced a drop
in sales. More and more design -such as web sites and
desktop publishing - was being done by people who are
not professional graphic designers, the companies loyal
target market.
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Situation
A financial planning firm seeks to upgrade its image
to attract clients with a higher net worth.
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Situation
Globe Article
Deep into the recession of 2001, a married couple are
both unemployed and seeking work. The job market is
the worst it has been in decades, and the challenges
they face - both individually and together - keep mounting.
How can they be successful in getting work and keeping
each other motivated and seek to find new jobs?
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